Resources

https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845

Good information about the importance of branding and what it should do for a customer.

https://www.digitalsurgeons.com/thoughts/strategy/how-youtube-has-drastically-changed-the-beauty-industry/

Discusses the obsession of today’s consumer with beauty products and what they desire.

http://www.cbsnews.com/news/kids-get-diet-of-junk-food-

commercials/

Statistically eye opening as to the extent kids get a steady diet of junk food commercials on television.

https://domain.me/kids-and-advertising/

Marketing strategy of getting into kid’s heads while they’re young.

http://www.2020bmv.com/2015/08/27/3-reasons-nikes-just-do-it-brand-is-faultless/

Nike’s terrific success, the rise of it’s brand and Nike’s branding methods.

https://www.symptomfind.com/nutrition-supplements/nutrition-facts-on-halloween-candy/

Frightening facts about candy.

ReGreat story of overcoming fear and video phobia .

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