Resources

https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845 Good information about the importance of branding and what it should do for a customer. https://www.digitalsurgeons.com/thoughts/strategy/how-youtube-has-drastically-changed-the-beauty-industry/ Discusses the obsession of today’s consumer with beauty products and what they desire. http://www.cbsnews.com/news/kids-get-diet-of-junk-food- commercials/ Statistically eye opening as to the extent kids get a steady diet of junk food commercials on television. https://domain.me/kids-and-advertising/ Marketing strategy of getting into kid’s […]

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Market Segmenting

Energy bars exploded on the American consumer market a few decades ago. There were only a handful of products back then and customers purchased them mainly for quick energy or a convenient snack. Consumers have gotten more and more specific with their energy bar requirements. They have different goals. The energy bar target market is […]

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market

Energy bars exploded on the American consumer market a few decades ago. There were only a handful of products back then and customers purchased them mainly for quick energy or a convenient snack. Consumers have gotten more and more specific with their energy bar requirements. They have different goals. The energy bar target market is […]

Read more "market"